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41 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> 2. Create an internal County communications workgroup, modeled after the Council of <br /> Webmasters, which includes communications primes for each department (if they have <br /> one or have a need) and provides mutual awareness and support through sharing of <br /> projects, tips, and issues. <br /> 3. Purposefully convene the Communications Governance Team ahead of anticipated <br /> community policy/program/event discussions (e.g. revaluation, bond referendum) that <br /> are - or may become - complicated or controversial, to consider appropriate messaging <br /> content, tools, and audiences. <br /> 4. Empower the Communications Governance Team to conduct debriefing sessions <br /> following important communications events, evaluating both successes and <br /> shortcomings, and to make recommendations to the County Manager regarding key <br /> communications decisions. <br /> 5. Identify and implement a two way communication tool that facilitates meaningful, <br /> interactive dialogue among Commissioners and constituents regarding the development <br /> and implementation of significant County policies, programs, and activities. <br /> 6. Detail the County Manager to assign a responsible party for each essential <br /> communication function identified in this Plan; if insufficient resources exist, develop a <br /> resourcing plan to be presented to the Board. <br /> 7. Establish and foster ongoing working relationships with external communicators (e.g. <br /> news, radio, and TV reporters; local bloggers). <br /> 8. Develop and implement an awareness program so all County employees can be more <br /> effective "ambassadors" for major County policies, programs, and events. <br /> 9. Examine the established checklists of potential audiences and available tools and then <br /> tailor the release of any major County communication piece to increase the likelihood <br /> - 12- <br />