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40 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> they are communicating their own individual viewpoints. <br /> Alignment and Integration <br /> The full implementation of this Plan will include developing the messaging framework to <br /> articulate the connection between this plan and: <br /> • the BOCC's mission, vision and values <br /> • the County Manager's Office/Public Information Office communications activities <br /> • department specific communications/marketing plans <br /> • relevant emergency communication plans (e.g. Emergency Services, Public Health, <br /> Sheriff, municipalities, school systems) <br /> County staff will regularly explore opportunities for integrating messages across platforms and <br /> media that will allow the County to react quickly to changes in social media, as well as to better <br /> leverage existing County communications resources. <br /> All communications activities are to be developed and executed within the context of the <br /> County's overarching strategy. <br /> Strategy Implementation/Action Plan <br /> The following prioritized list of actions was developed to promote achievement of BOCC <br /> communication goals and objectives. It is important that any persons involved in Orange <br /> County Government communications pursue these steps in a manner that is consistent with <br /> the Board's overarching vision for transparency, accuracy, timeliness, and integrity in the <br /> information exchange process. <br /> PRIORITY A <br /> 1. Create and appoint a standing Communications Governance Team comprised of two <br /> Commissioners and staff to provide ongoing oversight of the Communications Plan with <br /> responsibility to make at least annual reports to the full Board of Commissioners. The <br /> report will include an evaluation of the strengths, weaknesses, opportunities and threats <br /> to Orange County communications set forth in this Plan and an update of those items. <br /> - 11- <br />