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35 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> • Lack of dedicated and experienced in-house graphic design professionals <br /> Opportunities <br /> • Consider Board prioritization among required communication functions to ensure that <br /> the most critical information needs are addressed first <br /> • Examine existing Countywide staffing (both permanent and temporary) and contracted <br /> resources for potential to accomplish various other communication functions <br /> • Consider whether some members of advisory boards and commissions, and other <br /> volunteers, may periodically be able to offer skills that match up with the inventory of <br /> needed communication functions identified in this Plan <br /> • Broadly disseminate existing communications plans and guidance from Emergency <br /> Services Department to enhance knowledge across the spectrum of County <br /> departments regarding how to communicate effectively in emergency or crisis situations <br /> • Take advantage of knowledge and skill sets of dedicated communications professionals <br /> in various departments to execute a practical, purposeful cross-training program to <br /> assist Department Heads and other key departmental staff in carrying out their <br /> responsibilities under this Strategic Communications Plan <br /> • Increase use of existing technology (e.g. social media, the County Listserv, etc) <br /> Threats <br /> • Possible organizational inertia regarding (re)assignment of various communication <br /> duties to the most appropriate parties, based on individuals' knowledge, skill sets, and <br /> abilities <br /> • Potential limitations on available financial resources to acquire/employ emerging <br /> technological tools or to hire staff (permanent and/or temporary) or contractors to carry <br /> out certain desired communication functions outlined in this Plan <br /> -6- <br />