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34 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> Situational Analysis <br /> Data compiled during the information gathering and plan development phases of the Strategic <br /> Communications project suggest the following organizational strengths, weaknesses, <br /> opportunities, and threats for Orange County Government as of the end of 2014: <br /> Strengths <br /> • Some departments have staff members whose time is earmarked primarily or in part to <br /> managing communications, consumer education, and public information efforts for their <br /> respective departments <br /> • Existing communication hardware and software capabilities that facilitate cablecasting <br /> BOCC meetings, web access to BOCC minutes/agendas/meeting recordings, and <br /> disseminating social media traffic <br /> • Solid external intergovernmental communications relationships (e.g. Standing <br /> Committee of emergency communicators including the Towns, UNC, volunteer <br /> agencies, utilities, etc) <br /> • Commitment to communications operations through staffing, dedicated budget, and <br /> committed resources/support <br /> Weaknesses <br /> • Absence heretofore of clearly defined, written public information and communications <br /> objectives for Orange County Government as an entity <br /> • Current job description of Public Affairs Director does not meet the needs or <br /> expectations of the organization <br /> • Organizational confusion regarding the current roles and responsibilities of the Public <br /> Affairs Office/Public Information Office <br /> • Certain departments lack dedicated staff resources sufficient to meet identified public <br /> information/communication needs <br /> • Lack of ongoing staff training and certification in communications, with the exception of <br /> a few departments <br /> • Lack of a newsroom or blog for open forum questions & answers <br /> -5 - <br />