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33 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> • To establish the ways in which County government entities receive and process <br /> information from the public and respond to the public <br /> • To formalize protocols for: handling of critical or sensitive issues; coordinating <br /> information during emergencies or crises; and handling fast-breaking, complicated, or <br /> controversial issues <br /> Guiding Principles <br /> This Plan emphasizes the following overarching principles: <br /> • Promote the ability of the Board and residents to access information <br /> • Disseminate information to the public (and other audiences) in a manner that is clear, <br /> concise, transparent, helpful, timely, proactive, and consistently professional <br /> • Implement and promote opportunities and mechanisms to obtain regular feedback from <br /> targeted audiences, especially Orange County residents <br /> • Promote two-way communications between the members of the BOCC and Orange <br /> County residents <br /> • Utilize a variety of targeted communication methods and strategies so as to be effective <br /> and appropriate for the specific situation <br /> • Afford the BOCC opportunities to relay information and to exercise ongoing oversight of <br /> this Communications Plan, while leaving implementation to the County Manager and <br /> County Departments <br /> • Provide a unified, coherent voice for Orange County Government, especially as a <br /> source of information during crisis or emergency situations <br /> • Foster a mindset of continual planning to keep Orange County communications efforts <br /> fresh and responsive <br /> • Promote communications between Board members and the rest of County government, <br /> including employees, generally through the County Manager <br /> -4- <br />