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32 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> Purpose <br /> The primary purpose of this Strategic Communications Plan is to promote effective <br /> communication between and among the Orange County Board of Commissioners, the <br /> residents of Orange County, and the departments and staff of Orange County Government. <br /> Public access to government and freely shared information are cornerstones of the democratic <br /> process. Accordingly, this Plan is intended to simplify access to the Board of County <br /> Commissioners (hereinafter referred to as "BOCC" or"the Board") and to the workings of <br /> Orange County government. Consistent with the County's mission statement, this Plan <br /> establishes: guidelines, policies, and vehicles for accomplishing the Board's goals for effective <br /> communication; and best practices for organizing and executing communication efforts <br /> throughout Orange County government. <br /> Mission <br /> Orange County exists to provide governmental services requested by our residents or <br /> mandated by the State of North Carolina. To provide these quality services efficiently, we <br /> m ust. <br /> • Serve the residents of Orange County - our residents come first. <br /> • Depend on the energy, skills, and dedication of all our employees and volunteers. <br /> • Treat all our residents and all our employees with fairness, respect, and understanding. <br /> Objectives <br /> Objectives of the Strategic Communications Plan include: <br /> • To establish the communications roles of the Board of County Commissioners <br /> • To establish the communications roles of departments/staff/county management <br /> • To establish the communications roles of the Public Affairs Office/ Public Information <br /> Officer <br /> -3 - <br />