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31 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> Table of Contents <br /> Purpose 3 <br /> Mission 3 <br /> Objectives 3 <br /> Guiding Principles 4 <br /> Situational Analysis (Strengths/Weaknesses/Opportunities/Threats) 5 <br /> Scope and Applicability 7 <br /> Roles 7 <br /> Audience Identification 9 <br /> Tools/Asset Identification 9 <br /> Legal and Ethical Implications 10 <br /> Alignment and Integration 11 <br /> Strategy Implementation/Action Plan 11 <br /> Appendices <br /> A - Inventory of Potential Audiences 15 <br /> B - Inventory of Potential Communication Tools 16 <br /> C - Media Relations Policy 18 <br /> -2 - <br />