Agenda - 09-01-2015 - 6i - Laserfiche WebLink

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1 ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: September 1, 2015 Action Agenda Item No. 6-i SUBJECT: Marketing Communications Management Agreement Renewal with Clean Design DEPARTMENT: Community Relations/Visitors PUBLIC HEARING: (Y/N) No Bureau ATTACHMENT(S): 2015-16 Renewal Agreement Between INFORMATION CONTACT: the Chapel Hill/Orange County Laurie Paolicelli 919-245-4322 Visitors Bureau and Marketing Agency, Clean Design PURPOSE: To approve a professional services agreement for tourism marketing and advertising with Clean Design. BACKGROUND: At the January 24, 2012 regular meeting, the Board of Commissioners approved the original $300,000 contract between Clean Design and the Chapel Hill/Orange County Visitors Bureau. The contract was renewed in 2014 for $450,000 which included new tourism initiatives focusing on agri-tourism, marriage equality and increased conference business. As it ended its fiscal year, the results of these programs are encouraging with tourism up nearly 8% across all key metrics. The proposed current agreement is a renewal for 12 months and is in accordance with the Bureau's board of directors' approval of the scope of services that was presented by Clean Design at the Bureau's May 20, 2015 board meeting. The advertising scope includes creative development, on-line marketing and the use of paid advertising in newspaper, magazine and on-line sources. FINANCIAL IMPACT: A total of $300,000 in Visitors Bureau funds has been budgeted for the 2015-2016 Fiscal Year. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are applicable to this agenda item: • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing and medical care for themselves and their dependents.