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DocuSign Envelope ID: B3F2DE33-B038-4BE5-825E-715B2AB5F376 <br /> INTRODUCTION TO ARTS&ECONOMIC PROSPERITY V <br /> The purpose of this national research study is to measure the economic impact of spending by the <br /> nation's nonprofit arts and culture organizations as well as the event-related spending by their <br /> audiences during fiscal year 2015. This new study will build on our four previous national <br /> economic impact efforts(which studied fiscal years 1992,2000,2005, and 2010, respectively)to <br /> document in unprecedented scope and detail the key role played by the nonprofit arts industry in <br /> strengthening local and statewide economies. Our highly-regarded research methodology has <br /> repeatedly proven to be credible and trustworthy.Legislators, business leaders, government <br /> officials, arts administrators, and the media regularly use our data to demonstrate the economic <br /> power that the arts and culture wield in their communities.During the past 25 years we have <br /> conducted nearly 500 economic impact studies on communities across all 50 states— <br /> communities ranging in geography(Alaska to Florida to Maine to Hawaii),population(1,400 to 4 <br /> million), and population density(rural to large urban). <br /> CUSTOMIZATION FOR ORANGE COUNTY <br /> As a local study partner,the Orange County Arts Commission will assist Americans for the Arts <br /> by collecting data from arts and culture organizations as well as individual arts attendees <br /> throughout Orange County. These data will enable us to measure in a reliable and affordable <br /> manner the economic impact of Orange County's nonprofit arts and culture industry in terms of <br /> four key areas of the economy: <br /> 1. Full-time-equivalent jobs supported within Orange County <br /> 2. Personal income paid to residents of Orange County <br /> 3. Revenue generated for local (city/county)governments in Orange County <br /> 4. Revenue generated for the state government <br /> There are two areas that we study: (1)the economic impact of spending by nonprofit arts and <br /> culture organizations, and(2)the economic impact of event-related spending by their audiences. <br /> 1. Measuring the Impact of Spending by Nonprofit Arts and Culture Organizations <br /> Expenditures by nonprofit arts, culture,humanities, and heritage organizations provide a <br /> significant impact on Orange County's economy. They are employers,producers, <br /> consumers, and key partners in marketing their communities and states. Spending by <br /> these organizations is far reaching: they pay their employees,purchase supplies, contract <br /> for services, and acquire assets. These actions, in turn,support jobs, create household <br /> income, and generate revenue to local and state governments. We will provide a detailed <br /> definition of which types of organizations,programs,agencies,and facilities are eligible <br /> to participate in the study. <br /> 2. Measuring the Impact of Event-Related Spending by Arts and Culture Audiences <br /> Nonprofit arts, culture,humanities,and heritage organizations—unlike most industries— <br /> leverage significant amounts of event-related spending by their audiences. Arts events <br /> that take place in Orange County generate attendance-related commerce for restaurants <br /> and bars and cafes, retail stores,hotels,parking garages, and more. Just like the dollars <br /> spent by arts and culture organizations,the event-related spending by arts audiences <br /> supports jobs, creates household income, and generates revenue to local and state <br /> governments. In addition, our methodology analyzes audience data by ZIP code to <br /> differentiate spending by local vs. nonlocal attendees. <br /> 2 <br />