2015-433-E Arts - American for the Arts for Arts & Economic Prosperity V impact study

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DocuSign Envelope ID: B3F2DE33-B038-4BE5-825E-715B2AB5F376 in the years that immediately follow the publication of the AEP5 study(our economic impact studies have a shelf life of approximately five years). A Order a demographic analysis of your audiences ($850) Our Arts &Economic Prosperio) V final report for Orange County will include an analysis of audience spending by both residents and non-residents of Orange County. Typically,non- residents spend more per person as a direct result of their attendance to cultural events due to the increased likelihood of making transportation, meal, and lodging expenditures. For an additional fee of$850,Americans for the Arts will deliver to the Orange County Ails Commission an easy-to-digest report that analyzes the primary ZIP code of Orange County's cultural attendees. The report will include maps of selected regions outside of Orange County from which pockets of your cultural attendees travel to attend events. It will include an overlay of the average per person event related expenditure for each region, allowing the Orange County Arts Commission and its constituents to evaluate the regions that pump the most audience spending dollars into Orange County's economy. It will also include overlays of key demographic data. This report can be used as a resource to use when malting decisions about where and how to allocated cultural tourism marketing dollars. E. Order the suite of 2015 & 2017 Creative Industries reports ($1,000) Americans for the Arts' Creative Industries study provides a research-based approach to understanding the scope and importance of the arts to the nation's economy. The Creative Industries are composed of arts-centric businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and advertising companies. To define the Creative Industries,Americans for the Arts carefully selected a total of 644 8-digit Standard Industrial Classification(SIC) codes that identify both for-profit and nonprofit businesses that are involved in the creation and/or distribution of the arts in the United States (out of a total of more than 18,500 SIC codes representing all industries). Nationally, 702,771 businesses are involved in the creation or distribution of the arts, and they employ 2.9 million people. This represents 3.9 percent of all U.S. businesses and 1.9 percent of all U.S. employees---demonstrating statistically that the arts are a formidable business presence and broadly distributed across our communities. The source for these data is Dun&Bradstreet,the most comprehensive and trusted source for business information in the United States. (These data are current as of January 2015.)Using"geo-economic analysis,"Americans for the Arts can detail and plot on a map the creative industries by any political or geographic area in the country(e.g., city, county, state,or Congressional District). For an additional fee of$1,000,Americans for the Arts will deliver to the Orange County Arts Commission the complete suite of Creative Industries map reports for both 2015 and 2017 (currently,we do not plan to update the Creative Industries database in 2016). This will include a state report, as well a repors for all Congressional Districts, all state legislative districts, and all counties that are located in the state. It will also include a series of user tools and guides,a sample press release,and a comprehensive list of the industries that are included in this analysis.Finally,it will include an itemized spreadsheet of the individual for- profit and nonprofit arts-related businesses that are located in Orange County and included in the analysis(Important Note: due to our licensing agreement,this list will not include contact information for these businesses). 20