2015-433-E Arts - American for the Arts for Arts & Economic Prosperity V impact study

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DocuSign Envelope ID: B3F2DE33-B038-4BE5-825E-715B2AB5F376 AMERICANS FOR THE ARTS' RESPONSIBILITIES AND REQUIREMENTS Americans for the Arts is committed to your success and the success of the Arts&Economic Prosperity V national study. Together with our team of economists,we have developed a rigorous research methodology to measure the economic impact of the nonprofit arts and culture industry—one that has repeatedly proven to be credible and valid. To increase the quality of the research and the impact of the findings,we have identified strategic national partners to support the project.For example,the U.S. Conference of Mayans and the National Association of Counties are two important partners that will amplify the research by publishing articles and disseminating reports to our nation's mayors and county commissioners. Specifically,Americans for the Arts will provide the Orange County Arts Commission with all of the following products and services: 1. Training,technical assistance,and support We will provide easy-to-understand methodologies,training, step-by-step AMERICANS instructions, and technical assistance so you can effectively and efficiently ""ARTS complete the data collection requirements. We will provide written protocols on how to conduct the audience-intercept surveys, sample letters of introduction, and successful survey follow-up strategies for those organizations that don't respond with the immediacy that we hope for. 2. Arts organization and audience spending survey instruments We will provide access to the CDP system for information from eligible AMERICANS nonprofit arts and cultural organizations, and we will provide a proprietary """ARTS survey instrument for the collection of information from attendees to arts and culture events.These surveys have been designed in partnership with our economist and tested in nearly 500 communities around the U.S. In fact, Americans for the Arts has successfully collected more than 300,000 audience-intercept surveys from cultural attendees during the past 20 years. 3. Data entry,data cleaning,authentication,and tabulation Upon receipt of the completed surveys from both organizations and AMERICANS audiences we will computerize, clean, authenticate, and tabulate the survey data for analysis in our economic model. 4. State-of-the-art economic input-output analysis Input-output analysis will be used to determine the economic impact of the AMERICANS nonprofit arts in your community.An input-output model is a series of mathematical equations that combine economic theory and statistical methods to determine how the spending impacts local jobs,household income, and government revenue. Our project economist will customize an input-output model specifically for Orange County. 11