Orange County NC Website
Browse       Search
DocuSign Envelope ID:4DOB4637-FAC2-4FOC-9030-CCFB5DD842FB <br /> Optimization of Ads: <br /> • Creating Ads <br /> • Create multiple ad sets catering to differing target audiences <br /> • Within the ad sets there are multiple ads for A/B testing with differing text <br /> and images <br /> • Find images and clear copyright use <br /> • Edit images to be the proper size and have less than 20% text <br /> • Write ad copy for all ads <br /> • Profile targets <br /> • Research demographics of the fan page <br /> • Create targeted audience groups based on the page demographics and <br /> client targeted goals <br /> Weekly: <br /> • Review <br /> o Check in on campaign to make sure it is performing <br /> • Review cost per engagement, cpc & other KPI metrics <br /> Monthly: <br /> • Optimize campaign: <br /> • Pause high priced ads that don't fit the target bid goal <br /> • Pause ads that have low engagement rates <br /> • Adjust adgroup bids according to performance <br /> • Refresh (adjust images/text) ads if engagement drops on a high <br /> performing ad <br /> • Add new ads to ad groups when another is paused <br /> • Try multiple variations based on the best performing ads <br />