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DocuSign Envelope ID:4DOB4637-FAC2-4FOC-9030-CCFB5DD842FB <br /> Addendum A <br /> RIVERS <br /> A G E N C Y <br /> July 7, 2015 <br /> Chapel Hill & Orange County Visitor's Bureau <br /> Proposed Scope of Services <br /> "On The Scene" Posts: <br /> We search through weekly events to find the best local events and happenings around <br /> to cover for two "On The Scene" posts a week— this includes events after normal work <br /> hours and on the weekends. As a part of this work, we: <br /> • Contact event organizers to confirm event attendance <br /> • Attend the event to create a vibrant photo collage or album of photos for <br /> Facebook & Instagram <br /> • Take photos <br /> • Edit photos <br /> • Write engaging posts <br /> • Tag the correct people, businesses and locations <br /> • Add catchy hashtags to increase reach. <br /> • Engage with fans by responding to comments, liking posts/comments, and <br /> sharing posts from other local organizations. <br /> Free Ticket Tuesday Posts: <br /> When tickets are available for giveaways, we create a fun and exacting Free Ticket <br /> Tuesday post. This includes: <br /> • Writing <br /> • Editing <br /> • Designing a new Free Ticket Tuesday image <br /> • Engaging fans by liking their posts and/or replying to their comments. <br /> • Randomly picking a winner and contacting them through a reply comment on <br /> their post. <br /> • Commenting on the post to let fans know a winner has been chosen. . <br /> Like Campaign Work: <br /> The Like campaign is highly targeted to attract local tourists who will engage long-term <br /> with the Fan page. As with any paid advertising it requires regular maintenance and <br /> upkeep in order to keep the campaign optimized. Here are top-level highlights of what <br /> we provide for the campaign. <br />