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:1 <br /> 4) Minor Directional Sign Structures <br /> Having not more than two sign surface areas, each 3j.mited to <br /> four square feet may be erected as reasonably necessary for <br /> the safety and convenience of visitors to the center. Such <br /> signs shall bear no advertising matter other than the name of <br /> the development as a whole or an indication of the portion of <br /> the development to which direction is given. <br /> 5) Identification Signs for Major Buildings Or Complexes <br /> Shall be erected only upon the walls of buildings, and <br /> shall not project more than three feet beyond the wall <br /> upon which mounted, nor above the lower roofline. Only one <br /> such sign shall be permitted for each face of the building <br /> visible from a public street other than a minor residential <br /> street, except that where the length of such face of the <br /> building exceeds one hundred fifty feet, a second sign <br /> shall be permitted. Minimum area allotment for any such <br /> signs shall be one hundred square feet, or two percent of <br /> the surface area of the building on the exposure involved, <br /> up to a maximum of three hundred square feet. <br /> Such signs shall indicate only the name of the building <br /> or complex and the nature of the establishments therein. <br /> 6) Signs Identifying Individual Commercial or Service <br /> Establishments or Offices <br /> rrom public streets shall be permitted as follows- <br /> a) One sign mounting, attached to the wall of the building and <br /> containing not more than two sign surfaces, each with maximun, <br /> surface area of thirty square feet. Such signs shall not <br /> project more than three feet from the wall to attached <br /> or extend above any lower roofline, or in any case above <br /> height of twenty feet above ground level,. <br /> b) one identificatton sign, not exceeding two square feet in area, <br /> shall be permitted on each display window, and on each princi- <br /> pal entrance. <br /> c) one double-surfaced identification sign, with each surface <br /> limited to two square feet, shall be permitted over each <br /> principal entrance. Unless suspended from a marquee such <br /> sign shall not project more than three feet from the wall <br /> of the building. <br /> d) Where marquees or awnings are provided, one identification <br /> sign, single or double:face, with area per face limited to <br /> two square feet, may be displayed on the street side, and <br /> one perpendicular to the building, for every twenty feet <br /> of building frontage, provided that spacing shall be <br /> arranged so that signs on adjacent establishments are <br /> not masked. <br /> 7-37 <br />