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DocuSign Envelope ID: C25871 BE-4AEB-44BA-97EF-90CC85472D56 <br /> UIbMAKE <br /> RELIEF FOUNDATION <br /> Project Narrative <br /> Music Maker Relief Foundation (MMRF) will present 210 and a Quarter, an engaging, <br /> educational musical performance at the Old Murphey School in Orange County,NC on a <br /> Friday evening in September 2015. The performance will feature nine roots and blues <br /> artists, performing in tribute to Luther"Captain Luke" Mayer. Captain Luke,who passed <br /> away in May 2015 at age 87,was one of the greatest and most authentic blues musicians in <br /> the United States. <br /> Captain Luke lived most of his life in the North Carolina Piedmont,performing at <br /> community gatherings in relative obscurity until beginning a partnership with Music Maker <br /> Relief Foundation in 1991. Captain Luke was not only a gifted blues musician; he was <br /> dedicated to sharing America's musical heritage with audiences around the world.A tribute <br /> concert will not only celebrate his incredible life, but will engage audiences with the future <br /> of roots and blues music local the North Carolina Piedmont. <br /> 210 and A Quarter will be free and open to the general public, educating and engaging all <br /> ages.While we specifically hope to reach and educate those who are less familiar with <br /> traditional American music and musicians still performing today,we feel that all can <br /> benefit from the live music experience.We anticipate an audience of approximately 250 <br /> people. <br /> We will use social media, radio and poster advertising throughout Orange County to reach <br /> a wide variety of residents.We will also design and send out postcards to our mailing list, <br /> and provide local Hillsborough, Carrboro and Chapel Hill businesses with postcards to <br /> hand out at their establishments. <br /> MMRF will track attendance numbers at the event and will use surveys to measure the level <br /> of engagement of attendees, as well as to determine what audiences we are reaching with <br /> the project.Attendees will answer several short questions in the surveys,identifying their <br /> age,zip code, and rating of the musical event.We anticipate, from past experience,that <br /> 75% or more attendees will indicate that the musical event was educational to them. <br /> While Captain Luke is no longer with us,his music lives on not only in the recordings he <br /> made but also in the musicians who were his friends and mentees. Music Maker's 210 and A <br /> Quarter musical tribute will honor Captain Luke's memory. Moreover,it will ensure Orange <br /> County residents have the opportunity to engage with the music that has evolved in their <br /> own backyards,through the musicians still carrying it forward into the future. <br /> Artists performing include: <br /> John Dee Holeman of Durham, NC,has been performing Piedmont Blues for over 60 years, <br /> including overseas tours and the National Folk Festival at Carnegie Hall. He has released <br /> three albums; one,Bull Durham Blues,features Taj Mahal. In 1988,he was awarded the <br /> prestigious National Heritage Fellowship from the National Endowment for the Arts. <br /> 2 <br />