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EXHIBIT I <br />15 <br />EXCEPT FOR A CLAIM FOR INDEMNIFICATION UNDER SECTION 7, THE TOTAL LIABILITY OF <br />Simpleview HEREUNDER FOR ANY SERVICES NOT PROPERLY PERFORMED (INCLUDING ANY <br />LIABILITY FOR NEGLIGENCE) SHALL BE LIMITED TO (a) PERFORMING THOSE SERVICES CORRECTLY, <br />OR (b) IF SUCH PERFORMANCE IS IMPOSSIBLE, TO THE AMOUNT'S PAID TO Simpleview FOR THE <br />SERVICES THAT WERE IMPROPERLY PERFORMED. IN NO EVENT SHALL Simpleview OR CLIENT BE <br />LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, RELIANCE OR SPECIAL DAMAGES, <br />INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOST PROFITS, ADVANTAGE, SAVINGS OR <br />REVENUES OF ANY KIND OR INCREASED COST OF OPERATIONS, EVEN IF THAT PARTY HAS BEEN <br />ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. <br />9. Term and Termination <br />This Agreement shall be effective when signed by the Parties and thereafter shall remain in effect <br />for three (3) years, unless earlier terminated as otherwise provided in this Agreement (the "Initial Term "). <br />At the end of the Initial Term this Agreement shall renewal for additional terms of three (3) years unless <br />Client provides sixty (60) days written notice of cancellation for each subsequent renewal term. <br />Either party may terminate this Agreement if the other party breaches any of its representations, <br />warranties or material obligations under this Agreement, and such breach is not cured within thirty (30) <br />days of receipt of written notice specifying the breach. <br />10. Confidentiality <br />Each party agrees that during the course of this Agreement, information that is identified as <br />confidential or proprietary may be disclosed to the other party, including, but not limited to software, <br />technical processes and formulas, source codes, product designs, sales, cost and other unpublished <br />financial information, product and business plans, advertising revenues, usage rates, advertising <br />relationships, projections, and marketing data ( "Confidential Information "). The obligations with respect <br />to any particular portion of Confidential Information shall terminate or shall not attach, as the case may <br />be, when receiving party can demonstrate such information (a) is, as of the time of its disclosure, or <br />thereafter becomes part of the public domain through a source other than the receiving party, (b) was <br />known to the receiving party as of the time of its disclosure, (c) is independently developed by <br />individuals of the receiving party without access to the Confidential Information, or (d) is subsequently <br />learned from a third party not under a confidentiality obligation to the providing party. Except as <br />provided for in this Agreement, each party shall not make any disclosure of the Confidential Information <br />to anyone other than its employees who have a need to know in connection with this Agreement. Each <br />party shall notify its employees of their confidentiality obligations with respect to the Confidential <br />Information and shall require its employees to comply with these obligations. The confidentiality <br />obligations of each party and its employees shall survive the expiration or termination of this Agreement. <br />Page 17 <br />