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8 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF2-9-2015-9424445 <br />• Lack of a newsroom or blog for open forum questions & answers <br />• Lack of dedicated and experienced in -house graphic design professionals <br />Opportunities <br />• Consider Board prioritization among required communication functions to ensure that <br />the most critical information needs are addressed first <br />• Examine existing Countywide staffing (both permanent and temporary) and contracted <br />resources for potential to accomplish various other communication functions <br />• Consider whether some members of advisory boards and commissions, and other <br />volunteers, may periodically be able to offer skills that match up with the inventory of <br />needed communication functions identified in this Plan <br />• Broadly disseminate existing communications plans and guidance from Emergency <br />Services Department to enhance knowledge across the spectrum of County <br />departments regarding how to communicate effectively in emergency or crisis situations <br />• Take advantage of knowledge and skill sets of dedicated communications professionals <br />in various departments to execute a practical, purposeful cross - training program to <br />assist Department Heads and other key departmental staff in carrying out their <br />responsibilities under this Strategic Communications Plan <br />• Increase use of existing technology (e.g. social media, the County Listserv, etc) <br />Thraafc <br />• Possible organizational inertia regarding (re)assignment of various communication <br />duties to the most appropriate parties, based on individuals' knowledge, skill sets, and <br />abilities <br />• Potential limitations on available financial resources to acquire /employ emerging <br />technological tools or to hire staff (permanent and /or temporary) or contractors to carry <br />out certain desired communication functions outlined in this Plan <br />