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4 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF2-9-2015-9424445 <br />Table of Contents <br />Purpose <br />3 <br />Mission <br />3 <br />Objectives <br />3 <br />Guiding Principles <br />4 <br />Situational Analysis (Strengths/Weaknesses /Opportunities /Threats) <br />5 <br />Scope and Applicability <br />7 <br />Roles <br />7 <br />Audience Identification <br />9 <br />Tools /Asset Identification <br />9 <br />Legal and Ethical Implications <br />10 <br />Alignment and Integration <br />11 <br />Strategy Implementation /Action Plan <br />11 <br />Appendices <br />A - Inventory of Potential Audiences 15 <br />B - Inventory of Potential Communication Tools 16 <br />C - Media Relations Policy 18 <br />-2- <br />