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15 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF2-9-2015-9424445 <br />that all potentially interested parties will have improved access to the intended message <br />about County programs, policies, and events. <br />10. Establish a protocol for County communicators to follow so as to determine what <br />information is of sufficient importance to warrant being relayed to all members of the <br />Board of County Commissioners. <br />PRIORITY B <br />11. Develop a set of performance measurement tools and task the ongoing <br />Communications Governance Team to conduct an evaluation (at least annually) of <br />Orange County communication efforts. <br />12. Develop and implement a training program for staff members that are likely to have <br />primary communication responsibilities to audiences outside their departments. <br />13. Develop and promulgate a formal Orange County Media Relations program. <br />14. Formally amend this Plan as needed from time -to -time to take immediate advantage of <br />communications "lessons learned" and "best practices" gleaned from Communications <br />Governance Team debriefings. <br />15. Formally recognize and support the existing ad hoc group relationship among <br />communications professionals in various Orange County public sector agencies. <br />16. Establish the County's social media operating philosophy, including social media <br />procedures for use and monitoring of commentary on any interactive format. <br />PRIORITY C <br />-13- <br />