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13 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF2-9-2015-9424445 <br />about whether they are communicating on behalf of the Board as a whole or whether <br />they are communicating their own individual viewpoints. <br />Alignment and Integration <br />The full implementation of this Plan will include developing the messaging framework to <br />articulate the connection between this plan and: <br />• the BOCC's mission, vision and values <br />• the County Manager's Office /Public Information Office communications activities <br />• department specific communications /marketing plans <br />• relevant emergency communication plans (e.g. Emergency Services, Public Health, <br />Sheriff, municipalities, school systems) <br />County staff will regularly explore opportunities for integrating messages across platforms and <br />media that will allow the County to react quickly to changes in social media, as well as to better <br />leverage existing County communications resources. <br />All communications activities are to be developed and executed within the context of the <br />County's overarching strategy. <br />Strategy Implementation /Action Plan <br />The following prioritized list of actions was developed to promote achievement of BOCC <br />communication goals and objectives. It is important that any persons involved in Orange <br />County Government communications pursue these steps in a manner that is consistent with <br />the Board's overarching vision for transparency, accuracy, timeliness, and integrity in the <br />information exchange process. <br />- 11 - <br />