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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: April 21, 2015 <br />SUBJECT: Strategic Communications Plan (SCP) <br />DEPARTMENT: County Manager <br />ATTACHMENT(S) <br />Strategic Communications Plan <br />1 <br />Action Agenda <br />Item No. 6 -d <br />PUBLIC HEARING: (Y /N) No <br />INFORMATION CONTACT: <br />Cheryl Young, 245 -2307 <br />PURPOSE: To approve the Strategic Communications Plan for Orange County. <br />BACKGROUND: On January 31, 2014 the Board held a Retreat and discussed the need for an <br />Orange County Strategic Communications Plan. The Board requested that the Manager provide <br />a recommended strategy for a Strategic Communications Plan. <br />A Three Phase approach was recommended by the County Manager to move the process of <br />developing a Strategic Communications Plan toward a successful conclusion. <br />Three Phase Approach <br />Phase One <br />Identify and share with the Board individual department public information strategies. <br />outlining the dedicated resources, communications tools, target audiences and how the <br />department interacts with the Public Affairs Office. <br />Phase Two <br />Rod Visser was engaged to gather internal information by interviewing the Board and <br />County staff and present a summary to the Board. <br />Phase Three <br />