Orange County NC Website
Browse       Search
7 <br />NC Initiative to Reduce Underage <br />Drinking Read i esGampaign Launch <br />Closing that perception gap and encouraging the <br />family conversation is the focus of an awareness <br />campaign being launched in the fall of 2014 by the <br />NC Initiative to Reduce Underage Drinking. <br />"Talk it Out" is the theme of the campaign being <br />developed for broadcast, print and social media <br />markets across North Carolina. The advertising <br />materials will provide links to a web site <br />(Talkitoutnc.org) that will provide detailed information <br />and resources geared to helping parents and their <br />teens have important conversations about alcohol anc <br />why children should not drink until they are adults. <br />The campaign is part of the Initiative's larger scope <br />that includes outreach with the public safety and <br />public health communities as well as partnership with <br />the alcohol industry to address the underage drinking <br />issue head -on. It also fits within the broader mission <br />of the Governor's Task Force to Combat Substance <br />Abuse and Underage Drinking. <br />The Initiative is a long -range program with a goal of <br />affecting a cultural shift by both parents and children <br />away from the idea that it's OK for youth to drink. <br />Similar multi -year alcohol education programs in <br />other states, most notably Utah, have proven effective <br />in changing attitudes and creating more healthy <br />behaviors. According to national data, underage <br />drinking results in the deaths of 140 children a year, <br />or an average of more than two deaths per week in <br />North Carolina.* <br />* http:// apps. nccd. cdc. gov /DACH ARDI /Default/Report.aspx ?T =AAM &P = <br />1d871a19-9d55-4c6c-96cf-724ddO3ba776&R=d7a9b303-48e9-4440- <br />bf47- 07Oa4827elfd &M= 15128839 -E1 DA- 4B11- BOC2- 07DD961 F4E9 <br />A &F= AAMCauseGenderlJ nder21 &D =H <br />Dealing with an issue this trig doesn't happen all at once. It <br />happens one conversation at a time. Let's get started. <br />FACE THE FACTS START THE CONVERSATION <br />At un't luma blind err to the GMts d uedr gr lalntl.g In Hprlh <br />cNalne. Het Just the dollm, and cents, but the li-i real 10 d"k <br />drlrmp, the [rimesc Iftee undm the InIlm —, the hundreds or <br />teen preanarxin tMr molt - the php,Ipar, w-I am emd l <br />damapa t-at un wfiyh down t� and opens ror the rest of th& <br />Ilse,. <br />Wtuntlfly. thfra are proven rMthods furry famlly ua iqe to <br />educate, to M1 aeundar n, am In Mote iM unds et reWtlerdhipa <br />[Ml keep middle x1xxil kid, from lurnlno Walla"I In the fird place <br />ft, up Do -0 pr u, W LPk In our Skis. And Wl V us to srV ­0 <br />eneudn. <br />TOGETHER, WE ARE <br />THE SOLUTION <br />am ENGAGE WITH US # L: <br />E.ae rr,I +rm ewe f ..i.ipu .r :,.io f 9iv.tra.erod <br />14 <br />A,rrrVr,G.e+ )rep m rrorin <br />Umn.lake NO rn &Mt <br />9 in 10 <br />H[ me.. saiuw.s .ry lr wrrMr <br />spok, mpra pnr� 1p nr.,hawra <br />eeart wemave erinwlna, a .e�ia <br />iwp.tapmr Paw.. <br />87% <br />nv,�^eau�nenhrrew <br />arinkny k,nraprm, <br />