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NC Distillers Expand Reach <br />As momentum continues to build around the <br />farm -to -table movement that celebrates all things <br />local, North Carolina's distilled spirits are winning <br />recognition for their home -grown quality. Across <br />the state, ABC stores feature special displays of <br />the liquors manufactured in North Carolina that are <br />designed to remind retail customers of the array of <br />NC- produced products available for purchase. <br />At the end of the fiscal year, North Carolina had 14 <br />distilleries with 49 different products. <br />Buying Local <br />Meanwhile, the ABC system's business customers — who frequently <br />also like to feature local products in their innovative bar offerings <br />— make their buying decisions from a catalog, called the quarterly <br />price book. <br />Working in partnership with the NC Department of Agriculture, <br />the NC ABC Commission has brought the familiar Got To Be NC <br />marketing campaign to NC- distilled product listings in the price book. <br />"Goodness Grows" in NC has been a trademark of state agricultural <br />products for a generation, but the NC Department of Agriculture <br />developed a refreshed look and feel to its branding over the spring <br />and summer. The ABC Commission's quarterly price book included <br />the `grown. raised. caught. made.' tagline in an advertisement in the <br />summer edition. Along with the inserted advertising, the page of NC <br />products now features `got to be NC /Goodness Grows' as a full page <br />watermark. <br />Selling Worldwide <br />In addition to promoting NC liquors to state residents and local <br />businesses, the state ABC Commission also collaborated with <br />Agriculture in the last fiscal year to help encourage international <br />export of NC- produced spirits. The Commission worked in <br />partnership with Agriculture representatives who led a tour of NC <br />distilleries for a group of Chinese business people in February 2013. <br />With this kind of ongoing collaboration, the ABC Commission is <br />continuing to raise awareness at home and abroad about the high <br />quality of NC- distilled spirits. It's a story that just keeps growing. <br />8 <br />`y <br />