Minutes 02-10-2015 - Laserfiche WebLink

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people. He is not sure that paid advertising is the way to go, other than the Daily Tarheel, which comes out every day and has the largest circulation in Orange County. Thom Freeman said he does see a surge when a PSA is sent out. David Hunt said some of those responses come as a result of the direct emails. He said the main reason for the question about paid advertising is to determine if it is something that needs to be included in the upcoming budget discussions. Chair McKee said he is not hearing a lot of support for paid advertising. Thom Freeman asked about the Daily Tarheel. Chair Jacobs said he would support advertising here, but he would like to first see if the newspaper would run the advertisement. Commissioner porosin said the Campus Y is another central point to get the word out to a targeted group. Commissioner Rich said a lot of this involves word of mouth. She also thinks that the public schools are a great way to reach people. She said there is a transition happening from the use of flyers to a webpage. She is not sure how this will affect things. Commissioner Burroughs said she was present when this change was decided, and it was due to the staff cost for stuffing the backpacks. She was not aware that people would have to actively go to a website. She said this does not cost the school system anything, so it is something to consider. Commissioner Jacobs said the Daily Tarheel may also run a PSA rather than requiring a paid advertisement. David Hunt said that currently the PSAs go out to all of the media outlets, and it is up to them whether they run it or not. He said with paid advertisements the County decides which papers to advertise with, and what size of advertisement to run. He said some entities do a regular weekly or monthly display advertisement. Commissioner Jacobs suggested that staff have a conversation with the Daily Tarheel about whether a PSA would be run, or if paid advertising is needed. He said the food council meetings are packed with young people, and these are the people that never participate in these boards. He said this part of the community is not being reached, and if it takes a little extra effort to reach them, he still thinks it will be worth the payout. Chair McKee said he is still hearing that there is not a lot of current support for paid advertisement, but there is support for PSAs and possible paid advertising at a later point. Thom Freeman said candidates are asked on their application where they found out about the opening. He said the top answer is the Orange County website, followed by word of mouth. � Fillinq all positions on a particular board or commission Currently there are a minimal number of vacancies on our boards and commissions; however, the larger the board, the more vacancies there may be. There has been some discussion that it may be harder to fill vacancies that are "specifically defined" such as At Large vs Cheeks Township or a particular designation. Decision Point: Does the Board want to leave as is the "special position requirements" or consider alternatives? � Do boards and commissions need to vet applications prior to submission to BOCC? Currently, with the exception of some boards (Planning, Board of Adjustment, and even the OUTBOARD), most boards vet applicants and present recommendations to the BOCC for consideration.