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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: April 15, 2008 <br />Action Agenda, <br />Item No. _ ~T ~~ <br />SUBJECT: Renewal of Visitors Bureau Contract with Jennings Advertising <br />DEPARTMENT: Visitors Bureau PUBLIC HEARING: (Y/N) No <br />ATTACHMENT(S): <br />April-June 30th Short Term Contract <br />July 1, 2008 New Fiscal Year Contract <br />INFORMATION CONTACT: <br />Laurie Paolicelli, Visitors Bureau, <br />968-2060 <br />PURPOSE: To consider approval of contract renewals for the Orange County Visitors Bureau <br />with Jennings Advertising of Chapel Hill to provide tourism marketing materials in the form of <br />advertising, website design and management, promotions and collateral materials used. to grow <br />tourism in Orange County. <br />BACKGROUND: After conducting a nationwide search for the Orange County Visitors <br />Bureau's new advertising firm, the Bureau selected Jennings Advertising in 2006 to provide the <br />Bureau's tourism marketing materials. Jennings was given a one year contract which began in <br />April 2007, and the Visitors Bureau Board has approved the Jennings agency for a second <br />contract year. The Bureau is asking that the contract reflect its fiscal year, July 1-June 30th. As <br />a result, Jennings has proposed a temporary contract for April through June 30, 2008 and a <br />new second contract to reflect the July 2008 through June 2009 fiscal year. Both contracts are <br />attached. With the BOCC's endorsement of a 1 % occupancy tax increase earlier this year - <br />which will equal approximately $250,000 -this advertising campaign was made possible and <br />the Visitors Bureau Board voted in March to increase advertising on Orange County's tourism <br />potential. <br />FINANCIAL IMPACT: The temporary contract requires no additional monies. Any duties <br />performed will be addressed with existing funds. The July 1, 2008-June 30, 2009 annual <br />contract allocates $250,000 annually for a national tourism and website campaign focused on <br />potential travelers, meeting planners and tour operators. <br />RECOMMENDATION(S): The Manager recommends that the Board approve both the short <br />term and FY2008-09 contracts and authorize the Chair to sign <br />