Agenda - 02-26-2015 - Agenda - Laserfiche WebLink

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N. • The Visitors Bureau, at the Alliance for Historic Hillsborough's request, ran an ad in The New York Times to augment a feature story on Hillsborough residents Steven Burke and Randy Campbell. • Throughout summer 2014, the Visitors Bureau, at the request of Hillsborough Arts Council, ran an 8 -week advertising campaign in the INDY to remind Triangle residents of Last Fridays in Hillsborough. • To help launch a community radio station in Hillsborough, the Visitors Bureau provided "founding sponsor" dollars to WHUP, scheduled to be on the air in June. • A photography library on Hillsborough was commissioned by the Visitors Bureau, using photographer Donn Young, to capture images of Riverwalk, Churton Street, Last Fridays, Nash Street, Daniel Boone Village, Historic Properties, downtown merchants, restaurants and the Cupola. • Video, originally commissioned by the Visitors Bureau, was used to produce a 2 minute presentation on Hillsborough for on -line use. • For Hillsborough's holiday season, the Visitors Bureau secured a 4 week promotion on Chapelboro and WCHL and dedicated a staff member to provide public relations. • Hillsborough Mayor Tom Stevens was interviewed and photographed by the Visitors Bureau for a national wire story on small town America. • To support the Hillsborough -based News of Orange, the visitors bureau ran "50 Reasons to Love Orange County," advertisement in the newspaper, periodically in 2014. • Visitors Bureau sales staff works closely with Hillsborough hotels to provide leads on group business. • Hillsborough brochures are distributed at the Visitors Center to walk -in visitors. • News of Hillsborough events are sent to The Chapel Hill Herald every Wednesday for inclusion in the Sunday edition. • A planning session was held with leaders at Ayr Mount to discuss promotional activity surrounding their bicentennial in 2015. • Moving forward, the Visitors Bureau is working with Hillsborough Town Board Member Eric Hallman on possible future promotions. Board Member Hallman is the tourism liaison in Hillsborough.