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. Orange County, North Carolina - AIFCH - 2007 <br />• Christian cross <br />• Jewish star <br />• Male or Female symbol <br />• National flag <br />F. Examples of Directions <br />• Existing black developments <br />• Existing development known whites <br />• Neighborhood known for racial make-up <br />• Neighborhood known for national origin of inhabitants <br />• Synagogue <br />• Church <br />• Congregation <br />• Parish <br />G. Examples of Area or Location Description <br />• Country clubs <br />• Private school designations <br />• Names of facilities used by exclusively one sex. <br />While the lists of questionable words, phrases and symbols noted above may seem extensive, a <br />publisher who is sensitive to the requirements of the law will quickly develop a sense of the type <br />of advertisements which may raise a question under the law. <br />The basic test for any advertiser should be: would the ordinary reader construe the advertising <br />as sending a message of preference for or against a particular class of home seeker? <br />8.2 Analysis of Advertising <br />A. Methodology <br />To ascertain whether advertising in the Orange County area deviates from the statutory and <br />regulatory language of the FHAA, a representative sampling of 400 ads from the primary local <br />newspaper, other newspapers in the County, and three Internet-based services was surveyed to <br />determine whether discriminatory practices were evident. <br />The Consultants examined advertisements for: <br />1) Explicitly discriminatory statements <br />2) Language that could serve as a subtle discouragement <br />3) Use of human models <br />30 <br />