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2014 HIGHLIGHTS 4W 40 <br />Y <br />Initiatives & Successes <br />• Increased the number of Spay /Neuter day special events <br />• Distribution of applications at DSS's Toy Campaign <br />• Two billboards advertised our "Beat the Heat" Campaign for 7 weeks <br />Opportunities & Challenges <br />• Increasing the number of sterilized dogs and cats to 500 -plus <br />• Growing the number of residents who participate on the basis of income <br />public assistance <br />• Reduction in amount received from North Carolina Spay /Neuter Reimbursement <br />Program <br />• Updated methods of communication for DSS clients have limited the amount of <br />Spay /Neuter information able to be sent to targeted population <br />