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7 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF 012915 <br />Situational Analysis <br />Data compiled during the information gathering and plan development phases of the Strategic <br />Communications project suggest the following organizational strengths, weaknesses, <br />opportunities, and threats for Orange County Government as of the end of 2014: <br />Strengths <br />• Some departments have staff members whose time is earmarked primarily or in part to <br />managing communications, consumer education, and public information efforts for their <br />respective departments <br />• Existing communication hardware and software capabilities that facilitate cablecasting <br />BOCC meetings, web access to BOCC minutes /agendas /meeting recordings, and <br />disseminating social media traffic <br />• Solid external intergovernmental communications relationships (e.g. Standing <br />Committee of emergency communicators including the Towns, UNC, volunteer <br />agencies, utilities, etc) <br />• Commitment to communications operations through staffing, dedicated budget, and <br />committed resources /support <br />\A/aaknaccac <br />• Absence heretofore of clearly defined, written public information and communications <br />objectives for Orange County Government as an entity <br />• Current job description of Public Affairs Director does not meet the needs or <br />expectations of the organization <br />• Organizational confusion regarding the current roles and responsibilities of the Public <br />Affairs Office /Public Information Office <br />• Certain departments lack dedicated staff resources sufficient to meet identified public <br />information /communication needs <br />• Lack of ongoing staff training and certification in communications, with the exception of <br />a few departments <br />-5- <br />