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5 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF 012915 <br />Purpose <br />The primary purpose of this Strategic Communications Plan is to promote effective <br />communication between and among the Orange County Board of Commissioners, the <br />residents of Orange County, and the departments and staff of Orange County Government <br />Public access to government and freely shared information are cornerstones of the democratic <br />process. Accordingly, this Plan is intended to simplify access to the Board of County <br />Commissioners (hereinafter referred to as "BOCC" or "the Board ") and to the workings of <br />Orange County government. Consistent with the County's mission statement, this Plan <br />establishes: guidelines, policies, and vehicles for accomplishing the Board's goals for effective <br />communication; and best practices for organizing and executing communication efforts <br />throughout Orange County government. <br />Mission <br />Orange County exists to provide governmental services requested by our residents or <br />mandated by the State of North Carolina. To provide these quality services efficiently, we <br />must: <br />• Serve the residents of Orange County - our residents come first. <br />• Depend on the energy, skills, and dedication of all our employees and volunteers. <br />• Treat all our residents and all our employees with fairness, respect, and understanding. <br />Objectives <br />Objectives of the Strategic Communications Plan include: <br />• To establish the communications roles of the Board of County Commissioners <br />• To establish the communications roles of departments /staff /county management <br />• To establish the communications roles of the Public Affairs Office/ Public Information <br />Officer <br />-3- <br />