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35 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF 9444-54-&012015 <br />16. Establish the County's social media operating philosophy, including social media <br />procedures for use and monitoring of commentary on any interactive format. <br />PRIORITY C <br />17. Develop and implement policies to standardize guidance for use of the new County logo <br />and -to ensure that the Orange County logo is part of all formal County communications. <br />18. Develop and implement policies to establish and promote an Orange County "brand ". <br />19. Establish a protocol to distinguish for target audiences those communications that <br />represent individual Commissioner viewpoints versus those communications that <br />represent the positions of the Board as a whole. (this one is tricky. I think I would lust Formatted: Font: Bold, Font color: Red <br />delete this one. Any communications that come from the county should represent <br />the official stance of the county. If a commissioner disagrees with that stance, <br />he /she certainly has the right to express that opinion, but should not be able to <br />utilize any county resources when doing so. You touch on this earlier in the <br />legal /ethical considerations. Individual commissioners have to be made aware <br />that if they want to express an opinion that is contrary to the board's official <br />stance, they do so independently and without any assistance from the county. <br />You probably want to address this more directly within the media relations <br />Policy.) <br />20. Create a pilot program that assigns a non - Commissioner to "live tweet" for BOCC <br />meetings; after a reasonable trial period, have the Communications Governance Team <br />evaluate the costs and benefits and recommend continuation /modification /termination. <br />-14- <br />