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16 <br />APPROVED BY BOCC ON XX /XX /XX <br />UPDATED AS OF 012915 <br />18. Develop and implement policies to establish and promote an Orange County "brand ". <br />19. Establish a protocol to distinguish for target audiences those communications that <br />represent individual Commissioner viewpoints versus those communications that <br />represent the positions of the Board as a whole. <br />20. Create a pilot program that assigns a non - Commissioner to "live tweet" for BOCC <br />meetings; after a reasonable trial period, have the Communications Governance Team <br />evaluate the costs and benefits and recommend continuation /modification /termination. <br />-14- <br />