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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: February 3, 2015 <br />Action Agenda <br />Item No. 1 <br />SUBJECT: Draft Strategic Communications Plan (SCP) <br />DEPARTMENT: County Manager PUBLIC HEARING: (Y /N) No <br />ATTACHMENT(S) <br />INFORMATION CONTACT: <br />A) Draft Strategic Communications Plan - Cheryl Young, 245 -2307 <br />1 -29 -15 <br />B) Comments from Peer Review <br />including Mark -up <br />PURPOSE: To receive an update from the Strategic Communications Work Group on the <br />development of a proposed Strategic Communications Plan for Orange County. <br />BACKGROUND: On January 31, 2014 the Board of Commissioners held a Retreat and <br />discussed the need for an Orange County Strategic Communications Plan. The Board <br />requested that the Manager provide a recommended strategy for a Strategic Communications <br />Plan. <br />A Three Phase approach was recommended by the County Manager to move the process of <br />developing a Strategic Communications Plan toward a successful conclusion. <br />Three Phase Approach <br />Phase One <br />Identify and share with the Board individual department public information strategies. <br />outlining the dedicated resources, communications tools, target audiences and how the <br />department interacts with the Public Affairs Office. <br />Phase Two <br />Rod Visser was engaged to gather internal information by interviewing the Board and <br />County staff and present a summary to the Board. <br />Phase Three <br />Appoint a Strategic Communications Work Group who with the assistance of Rod Visser, is <br />to draft a Strategic Communications Plan to be presented to the Board. <br />