Agenda - 03-18-2008-6b - Laserfiche WebLink

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finished and usable form for the media being employed • place, or arrange for the placement of, planned advertising on radio or television stations or in newspapers, magazines or other media through the firm's purchase of the time or space in the media to display the advertising • deliver, or arrange for the delivery of, planned hard copy or electronic informational materials to registered Orange County voters • meet or otherwise coordinate with the County Manager and/or her designee(s) on a basis deemed mutually agreeable by the County and the firm PROPOSAL SUBMITTAL FORMAT Submit two hard copies of your proposal double sided and on recycled paper and one in electronic (PDF) format to dcannellCa~co.orange.nc.us no later than 12:OOpm on Monday, March 17, 2008. The proposals submitted for services must adhere to the following format: Section 1 -Provide names, qualifications, and brief vitae of staff members .and any subcontractors who will work on the project. Include specific designation of the firm's Project Manager. Section 2 -Identify similar projects completed by your firm within the last three (3) calendar years with a brief description of the work done. Provide the name and telephone number of a current contact person for three (3) clients you designate to serve as references for your company's capabilities and demonstrated performance. Submit samples of relevant work performed by your firm, either through hard copy or electronic (PDF) format as appropriate, for each of these engagements. Section 3 -Provide clear, concise written responses to the following three questions: 1. Explain measures you will take to ensure that the voter education effort is, and is perceived to be, designed to inform and not to advocate. 2. Identify the role(s) that you envision the citizen Advisory Committee could play in assisting your firm to conduct a timely, thorough, and effective voter information effort. 3. Provide two (2) detailed line item budgets that you would suggest for a voter education effort that would be conducted with an allocation of up to: a. $75,000 in public funding b. $100,000 in public funding Both proposed budgets must explicitly include all fees and/or other compensation to your firm for the conduct of this engagement. Section 4 -Firms should also submit a proposed hourly rate (or other basis for payment) at which the firm would be compensated if the County identifies additional work after execution of the engagement contract that was not contemplated within the agreed scope of work and the budget authorized by the Orange County Board of Commissioners. Proposals shall be double sided and on recycled paper and received no later than 12:OOpm on Monday, March 17, 2008. Proposals received after that time will not be considered. Submit copies of your proposal to the Orange County Purchasing Agent, 129 East King Street, PO Box 8181, Hillsborough, NC 27278 and via email to dcannellCc~co.orange.nc.us DELIVERABLES The successful firm will provide Orange County a detailed plan, and associated tangible and intangible products, for communicating through various media the most important points about the land transfer tax so that voters can make an informed choice of whether or not to support the ballot initiative. Approaches to be considered for disseminating voter education materials should include, but not necessarily be limited to: