Agenda - 03-18-2008-6b - Laserfiche WebLink

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• Printed media (e.g. brochures, flyers, etc) • Advertising (e.g. cable and over-the-air television, radio, newspaper, etc.) • Internet-based applications • Direct mail • Grass-roots efforts • General public presentations • Targeted group presentations • Other low/no cost dissemination methods Any graphic, text, pictorial, or electronic byproduct of this project shall become the sole property of Orange County. SELECTION CRITERIA Responses to this RFP will be evaluated by the County Manager and designated staff. The criteria that will be used during the evaluation shall include, but not be limited to: • Effectiveness of measures to be taken to ensure that the voter education effort is, and is perceived to be, designed to inform and not to advocate • Experience with voter information efforts related to a land transfer tax, other similar taxes, or other local government public referenda -particularly those with a North Carolina setting • Perceived ability to deliver quality educational materials understandable to the broad Orange County electorate • Degree of creativity in communications methods identified • Degree to which consultant's suggested approach reflects the qualities of simplicity and clarity in the message to be delivered to voters • Perceived ability to disseminate materials in a timely and cost-effective manner • Perceived workability and appropriateness of proposed project budgets • Consultant cost • Quality of submitted examples of prior relevant work Proposers should plan to make available one or more members of their team, preferably including their designated Project Manager, on Tuesday, March 18, 2008 for interviews (preferably, face-to-face, but alternatively, by telephone) with the County Manager. and her evaluation team. The recommended firm should plan to make available one or more members of its team, preferably including its designated Project Manager, at 7:30pm on Tuesday, March 18, 2008 in Chapel Hill, North Carolina to answer questions from the Board of Commissioners regarding the proposed engagement and associated contract. The successful proposer and associated engagement contract will be approved by majority vote of the Orange County Board of Commissioners. Consideration of the recommended proposal and associated contract is currently anticipated at the March 18, 2008 meeting of the Orange County Board of Commissioners. For inquiries pertaining to technical or mechanical aspects of submitting proposals, contact Orange County Purchasing Agent David Cannell at 919-245-2651, or at dcannellCa~co.orange.nc.us. Please check the purchasing website http://www.co.orange.nc.us/purchasing under "Current Bids" for any possible addendum. For inquiries related to the land transfer tax referendum, the citizen Advisory Committee, or the like, contact Project Manager Rod Visser at 919-245-2302, or at rvisserCa?co.orange.nc.us.