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3a <br />BUDGET PAGE -11- <br />3/16/2008 <br />BUDGET 111 <br />$140,750 <br />PRIMARY EDUCATION TOOLS: <br />• DIRECT MAIL <br />• MATERIALS <br />• PRESS RELEATIONS VIA ADVISORY SPOKESPEOPLE <br />• RADIO FOR 12 DAYS, 120 SPOTS <br />• CABLE TELEVISION. 100 SPOTS FOR 2-WEEKS <br />Item April May Totals <br />Fees- Strategic counsel, creative services $20,000 $5,000 X25,000` <br />and on-site project management for 30-45 <br />days <br />I <br /> <br />Mail I-4: 24,241 HP Voters in 16,791 _ <br />households who voted. HP= I of the last 4 <br />primary elections. <br />• Mail I $11,300 - $11,300 <br />• Mail 2 ~ $1 1,600 - $1 1 600 , <br />• Mail 3 $1 1,600 - ' $1 1,600 ' <br />• Mai14 - ~ $I 1,250 ~ I~$~f I,?50-. - <br />Radio Production $5,000 - $7.OQ0 ! <br />Radio buy $9,000-Estimated $9,000-Estimated 50 ~ $;l8,ODD , <br /> 75 spots for 7 days radio spots last week ' <br /> radio spots for 5 days <br /> L.;. <br />TV Production $15,000 - $;15,';)00 <br />TV Cable Buy $ I I ,000 for cable $1 I ,000 for cable only $22,000 '; <br /> only (CNN and (CNN and FOX)) <br /> FOX) total of 50 TV total of 50 TV spots <br /> spots <br />Materials Development Basic fact sheets; $2,000 $1,000 I $3 000 <br />low budget printing <br />___ <br />Travel, phone, fax, a-mail $3,000 $2,000 $5000 , <br /> - TOTALS:. $ 140,750 <br />