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31 <br />BUDGET PAGE -10- <br />3/16/2008 <br />BUDGET 11 <br />$100,750 <br />PRIMARY EDUCATION TOOLS: <br />• DIRECT MAIL <br />• MATERIALS <br />• PRESS RELEATIONS VIA ADVISORY SPOKESPEOPLE <br />• RADIO FOR 12 DAYS, 120 SPOTS <br />Item April Niay Totals <br />Fees- Strategic counsel, creative ser- <br />vices and on-site project management <br />for 36-45 days 20,000 5,000 $25,UDD <br />i <br /> <br />~~ _ <br />Mail I-4: 24,241 HP Voters in 16,791 <br />households who voted. HP= I of the <br />last 4 primary elections. <br />• Mail I 11,300 - ~I $1` [,30[~ <br />• Mail 2 I I ,600 - ~$ L~~ b00 , <br />• Mail3 11,600 - $11.60D <br />- <br />• Mail 4 - $ 11,250 $ (;I ,2Sf} ~ ~= <br />Radio Production $5,000 - $SODD <br />i <br />__ _ <br />Radio buy $9,000-Estimated <br />75 radio spots for 7 <br />days $9,000-Estimated <br />45 radio spots last <br />week, 5 days _ <br />$ l B,~DO <br />TV Production - - <br />TV Cable Buy - - <br />Materials Development Basic fact <br />sheets; low budget printing 1,000 $1,000 ~ $3;ODD ,'- <br /> <br />_ <br />Travel, phone, fax, a-mail $2,000 $2,000 _ <br />$4:Ci0(} <br />...._ <br /> TOTALS ~ $100,750 <br />