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PA1GN NErwORK GODDARD*':CLAUSSEM ,Q Section 2: Examples of Related Work Math For America-2007 to Current Math for America, a nonprofit based in New York City that offers a fellowship to potential math teachers, wanted to increase the number of applicants for its program while strengthening its brand awareness. After interviewing the staff, conducting a focus group with successful applicants, reviewing previous research, and conducting a communication audit, Goddard Clausen found that the ideal applicant loved not just math, but humor as well. Using this knowledge, we targeted both potential applicants and those who might influence someone to teach with a play on words using mathematical terms. In the fall of 2007, we launched print, online, and outdoor advertising with headlines such as, "If you know that the chain rule has nothing to do with hardware, we have a future for you." The goal was to charm those who knew enough about math to get the "inside" joke and pique their interest in the program. Nationwide advertising was supported with the creation of a fresh new marketing brochure that continued the emotional hook for math lovers with the opening line, "Does math make your heart beat faster?" Nuclear Threat Initiative-2004 to Present The Nuclear Threat Initiative is an organization founded by former Senator Sam Nunn and Ted Turner to involve the private sector in the control of nuclear, biological and chemical weapons and of tons of weapons usable nuclear material stored in over forty countries around the world. The organization is an NGO dedicated to helping achieve the goals of the Nunn Lugar Legislation that committed the U.S. to helping secure weapons and material in the former Soviet Union. Goddard Claussen researched, wrote and produced a dramatic thriller based on fact. With former Senator Fred Dalton Thompson playing the role of the American President, the film is "A wake-up call for America and the world," according to the 911 Commission. In a fast paced thriller, the Presidents of America and Russia discover a plot to steal nuclear warheads. As the action plays out, nuclear material is also stolen from labs in Belarus and South Africa and fashioned into three bombs headed for London, New York and Washington DC. The Department of Homeland Security requested 1,000 copies of the film which it is using to train first responders all over America. And Last Best Chance was a feature film presentation of HBO and aired for several weeks on the channel in its first run. It has been showed in hundreds of venues around the world as part of a global outreach campaign and over 100,000 copies of the DVD have been distributed world wide. The movie is also used as part of undergraduate and graduate school curricula in some of America's major Universities. Page -5- 3/16/2008 TCN/GC Joint Proposal