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PA/GN GODDARD*N ~~ <br />IVEFWORK <br />Introduction <br />Thank you for the opportunity to respond to your Request for Proposal to educate the voters of <br />Orange County about the May 6, 2008 "advisory referendum" which, if passed, imposes a land <br />transfer tax. The Campaign Network- based in Carrboro, NC- and Goddard Clausen from <br />Washington are jointly submitting this document; our suggested recommendations and budget <br />options are described on the following pages. Given the short time frame and the sensitive nature <br />of taking a neutral position, this effort requires a team with experience running similar efforts in <br />North Carolina and a national firm with the resources to commit staff and meet the tight deadline <br />you've outlined in the RFI'. <br />Section 1• Who We Are <br />The Campaign Network and Goddard Clausen ' <br />The Campaign Network is a strategic communications company specializing in direct mail, print <br />materials and new media. The Campaign Network's communication and campaign specialists <br />work with Democratic candidates, labor unions, and progressive political organizations <br />throughout the United States. We know how to develop a plan, craft a message, move key <br />constituencies, organize supporters, and execute a winning strategy. <br />We pride ourselves on producing cutting-edge mail that is graphically compelling and, when <br />appropriate, uses humor to grab the attention of our target audience. Over the years, our mail has <br />won numerous awards including "Best Presidential Mail" in 2004. We know that mail must be <br />seen to be effective-and our mail is always seen. <br />Goddard Clausen is considered one of the top public affairs and ballot measure firms in the <br />country. With a success record of over 90%, Goddard Clausen is known for running hundreds of <br />disciplined and research-driven initiative and referendum campaigns. The staff of over forty <br />professionals in Sacramento and Washington are former White House policy directors, <br />Congressional staffers, trade association leaders and election campaign experts. We are a nimble, <br />strategic and highly effective firm with a roster of clients that have been with us for years, and in <br />some cases decades, because we know how to win. <br />Page -2- <br />3/16/2008 <br />TCN/GC Joint Proposal <br />