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~~ <br />SECTION TWO <br />Exuerience <br />Ballen Media develops specific teams to address the marketing or production <br />challenges of our clients. This approach had enabled us to create a short <br />documentary that was successfully used by the Center for Responsible <br />lending, a subdivision of the Triangle's Self Help . Their goal was to educate <br />civic leaders on the travails of predatory lending and the underlying issues of sub <br />prime mortgages. <br />The film was shown throughout Washington to Senate and Congressional <br />staffers and representatives. The result? -New federal legislation based on the <br />NC model has passed through committee, passed through the Congress and is <br />still being debated in the Senate. We are proud of our small role in providing <br />them with a compelling presentation. <br />This method has also worked for the Autism Society of NC. Ballen Media in <br />conjunction with one of our production partners has completed a 3 minute flash <br />animation referred to as an "impact movie". Because it loads easily it can be <br />shown on their website, embedded in email pushes of any size, shown in live <br />presentations, copied to CD's for distribution etc. etc. The impact movie clearly <br />states their value proposition and encourages a response by contacting their <br />association. <br />Ballen Media was awarded a $1.8 million Advertising and Public Relations <br />Support contract with the Health and Wellness Trust Fund. Storyboards are in <br />development and this minority focused health disparities campaign will begin in <br />May of this year. Beverly Purdue was so enamored with the logo we created for <br />them she wanted it turned into a pin. <br />On the other end of the spectrum - with a tiny budget the company created a big <br />PR push for Aids Testing. The client was very pleased since we managed to <br />garner radio interviews, newspaper advertising, a syndicated column devoted to <br />the event and a local radio personality to host it. All done in a small timeframe as <br />well!. <br />Wray Ward is the advertising agency of record for the NC Education Lottery <br />which has chosen Ballen Media twice to create commercials reminding <br />constituents to both the responsible in their participation of the lottery and also <br />demonstrate the actual use of funds for education. <br />