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<br />Section One <br />THE TEAM <br />GIL FITTS -PROJECT MANAGER <br />Guilford Fitts is the Managing Director and co-founder of Ballen Media. As the <br />Account Manager for this project he will be the primary point of contact and Team <br />Leader. Gil heads the Company's marketing, sales and. client development <br />efforts. His operational duties at the Company also include the day to day fiscal <br />management and reporting. . <br />He brings over three decades of advertising sales management and marketing <br />experience having worked with most of the major and minor advertising agencies <br />in NC and the southeast. He was the focal Sales Manager for WTVD in the <br />Triangle. Other key positions held include Regional Sales Manager of ABC-TV <br />National Sales Division -San Francisco, Director of Sales for iEntertainment <br />Networks and Regional Account Executive for Univision's WUVC which has <br />provided a strong background in the nuances of Hispanic advertising. <br />Gil has an exhaustive background in media negotiations, identifying the best <br />programs and media to deliver the desired audience, at the most effective price, <br />post buy analysis and reconciliation. He has worked on political, governmental, <br />and social marketing campaigns always with an eye to have the media live up to <br />its civic responsibilities. <br />He is a former officer of the Triangle Advertising Federation, Communities in <br />Schools, and Raleigh Sales and Marketing. He served for two years on the <br />National Sales Committee of the Television Bureau of Advertising. His personal <br />commitment to health and fitness is expressed as an internationally recognized <br />instructor of Aikido, the art of peace. <br />In addition he takes great pride in his North Carolina roots which interestingly <br />enough includes tobacco farming on his uncles' farms as a teen. Travels include <br />Japan, Brazil, Italy and every nook and cranny of the Pisgah Forest. <br />Gil is a graduate of Cornell University, where he received his bachelor's degree <br />in Communication Arts. His wife has her Masters in Environmental Science <br />Education and develops curriculum and teaches for Durham Public Schools. <br />