Agenda - 03-18-2008-6b - Laserfiche WebLink

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Executive Summary Gallen Media respectfully submits this response to the Orange County's RFP 5140 to select a media consultant to design and execute a voter education effort related to an advisory referendum on levying a land transfer tax: We believe we are uniquely poised to address the research, development, and execution of both media and public relations that will be measurably supportive of the Orange County's efforts by closely collaborating with its Board of Commissioners and Citizen Advisory Committee. Raising taxes to maintain the vitality of a region's infrastructure is always an onerous task. There are always a host of customary oppositions. For example on the basis of creating smaller government and letting free markets generate growth, perceived burdens to those on fixed incomes, etc. Now that region's typically robust real estate market has slowed additional opposition will come from that industry. Consequently the responsibility of educating voters on the full ramifications of the referendum is considerable and Ballen Media will demonstrates its ability to be Orange County's best selection for this responsibility based on the following: a) Our assembled team of advertising, marketing and public relations professionals who are passionate about using their collective skills to further the health and wellbeing of North Carolina's citizenry. b) We have a proven network of creative talent, media contacts and thought leaders that will assist in reaching each segment of the County's target audiences. c) In house capabilities for television and radio commercial production plus interactive marketing, website development and collateral material. d) A solid track record in producing media for social, political and health related causes. Dwayne Ballen CEO /Creative Director 919 475 3866 DwayneCa~ballenmedia.com