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General Public Demand-Responsive Service in Hillsborough Area <br /> The current service on which this alternative will be built upon is the Senior Center nutrition trip <br /> serving the Hillsborough area. The new service (see Figure 4-2) will still coordinate with and meet the <br /> needs of the seniors. The service would be open to the general public during service hours, and would <br /> also be demand-responsive by advance reservation, at least 24 hour in advance, deviating from a general <br /> route. The vehicle and driver would be based in the Hillsborough area to minimize deadheading costs. <br /> System Operation <br /> The chosen service alternative does not necessitate any changes in OPT's operating and <br /> administrative procedures. <br /> Marketin¢ <br /> OPT recognizes that Triangle Transit Authority(TTA) has the regional authority for city-to-city <br /> public transportation, particularly for work trips. To the extent possible, OPT would coordinate this <br /> service with TTA, jointly publicizing the service. TTA support would be sought in identifying riders <br /> (through the Ridersharing Program). OPT should be develop and display flyers, promoting the new <br /> service. <br /> PRIVATE SECTOR PROCESS <br /> On July 8, 1995 a number of private sector firms were contacted about the TDP process and <br /> invited to present information about their experience and qualifications to the Committee. ( A copy of <br /> the letter (prepared by the PTD) and the list of fines receiving the letter is included in Appendix B.) <br /> Three private operators responded to the solicitation (Laidlaw Transit, Inc., Silvertrans, Inc./Airport <br /> Express, and Mayflower/Laidlaw.) An oral presentation to the Committee for the private operators was <br /> held on August 15, 1995. Of the three private operators, Michael Silvennan of Silvertrans, Inc./Airport <br /> Express, was present to make an oral presentation to the Committee. The Committee also reviewed a <br /> written presentation submitted by Laidlaw Transit, Inc. <br /> -43- <br />