Orange County NC Website
Browse       Search
1~ <br />Page 2 of 3 <br />Kathleen Yarbrough <br />negotiation and selection. Mentored marketing new hires. Developed full line of sales <br />tools and collateral supporting identity, product, and service marketing objectives. Also <br />responsible for developing proposals, project management tools, and client deliverables. <br />Developed positioning, risk assessment, and decision support tools and analyses. <br />Served as product marketing manager for proprietary software. Copy editor and <br />contributing writer for AvaNews client newsletter (100K circulation). Published in <br />Autodesk A and Tooling and Production magazines. <br />1995 - 1996 -Cadalyst Resources, Des Moines, IA: <br />Served as Technical Writer and Marketing Lead for consulting, software development, <br />and technical education services. Strategic Alliance Manager for IA/NE Sun <br />Microsystems Education Center. Also responsible for documenting custom applications <br />and marketing automated ECO management software. Developed marketing and press <br />campaigns resulting in 200% ROI and industry press recognition (Designfax Five-Star <br />Product of the Month and others). Moved to NECAD, Inc., now known as Avatech <br />Solutions,,upon its asset purchase of Cadalyst. <br />1994 - 1995: GP Solutins, Des Moines, IA: Technical Writer: <br />Contracted to develop and produce GPMate Maintenance Management System Users <br />Guide and introductory classroom materials. <br />1993 - 1994: Donnelly and Associates, Attorneys at Law, Dallas, TX: <br />Responsible for assisting principle with development and execution of business and <br />marketing plans associated with firm's inter-American trade corridor activities. <br />Responsible for assisting with recruitment of private sector alliances. Served as Business <br />Horizons magazine editorial contributor. <br />1989 - 1992: Intergraph Corp. Huntsville, AL <br />Responsible for presentation and event marketing for Fortune 200 company's Mapping <br />Sciences division supporting 160+ direct, global sales force. Vertical markets included <br />Map Scanning, Map Publishing, GIS, Image Processing, Photogrammetry, and <br />Civil/Survey Mapping., Developed Presentation Marketing Program for North American <br />regional and field offices. Personally planned and supervised events throughout the US, <br />Canada, and northern Europe. <br />1987 - 1989: As Technical Marketing Writer, responsible for developing global marketing <br />collateral and sales tools launching and furthering Civil and Structural Engineering <br />product lines. Produced and wrote company's first video directly responsible for <br />generating revenue. Received Society of Technical Communications (STC) award for <br />promotional brochures. Received regional advertising federation CADDY) award for <br />promotional video. <br />1986 - 1987: Guardian Life Insurance Company of America, Weston Agency, Huntsville, <br />AL: Agent: <br />Responsible for growing small business market for individual and employee benefit <br />services including insurance-based asset preservation, buy-sell, and key employee <br />plans. <br />1984 - 1986: TOPS Temporary, Huntsville, AL, Secretary: <br />Assigned to SAIC's Engineering and Software Sciences Group to assist management, <br />technical, and administrative staff in production of proposals, reports, and deliverables. <br />