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r <br /> i <br /> 1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> Action Agenda <br /> Item No X-81 <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: October 17, 1995 <br /> SUBJECT: Recognition of NACo Award for the Senior Times Newspaper <br /> -------------------------------- ------------------------------- <br /> DEPARTMENT Aging PUBLIC HEARING YES NO x <br /> -------------------------------- ------------------------------- <br /> ATTACHMENT(S) : INFORMATION CONTACT Jerry Passmore <br /> Award Summary Description TELEPHONE NUMBER Ext 2000 <br /> List of Cooperating Organizations Hillsborough 732-8181 <br /> to share in the award. Chapel Hill 968-4501 <br /> Mebane 227-2031 <br /> Durham 688-7331 <br /> ----------------------------------------------------------------------- <br /> PURPOSE: <br /> To recognize the Department on Aging and cooperating organizations that <br /> helped produce the Senior Times Newspaper: A Public - Private <br /> Partnership which was awarded a 1995 NACo (National Association of <br /> Counties) Achievement Award. This national recognition was conferred <br /> upon the Senior Times Newspaper for promoting "responsible, responsive <br /> and effective county government." <br /> BACKGROUND: <br /> The Senior Times, a free bi-monthly publication of the Department on <br /> Aging, started as a four page newspaper with a circulation of <br /> approximately 4, 000 in 1980. For the next 13 years the Senior Times <br /> was published, printed and distributed by the Department on Aging using <br /> local tax dollars and the assistance of local agencies. By 1993, in <br /> order to save money ($15, 000 printing/postage) , increase circulation <br /> and visibililty and improve public-private cooperation, the Orange <br /> County Department on Aging established an agreement with the Herald-Sun <br /> Newspaper for a new partnership whereby the DOA would be responsible <br /> for the overall content and the Herald-Sun for the advertising, <br /> printing and distribution of the Senior Times. All costs were covered <br /> by advertising revenues received by the Herald-Sun. The Senior Times <br /> expanded as a community project with the Carrboro, Chapel Hill and <br /> Orange County recreation departments and the Friends of the Chapel Hill <br /> Senior Center providing important programming information, and the <br /> Chapel Hill Camera Club supplying photographs. <br />