2014-590-E Arts - Triangle Youth Ballet for 2014 Arts Grant Agreement $1,430

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DocuSign Envelope ID: FB3E15D4-0551-47E1-B8EF-3FB7211C37F0 AUDIENCE Triangle Youth Ballet is in its early stages of tracking audience demographic information. The first ever audience survey was distributed during the October 2012 performance of Giselle at Chapel Hill High School. The survey tool was designed to collect information about the race,age, education,and geographic location of audience members, as well as whether or not they were new or returning patrons of TYB and what marketing tool drew them to attend the ballet(i.e. email blast,word-of-mouth,etc.). Because the marketing approach for Giselle is comparable to that of The Nutcracker,the data collected for Giselle serves as the baseline until additional demographic information is collected at future performances. Our baseline tells us that our core audience is largely comprised of women between the ages of 36 and 55,highly educated,white/European descent,and predominately from Chapel Hill. However, about 30%of the audience is from Durham with the remaining coming from other counties including Wake,Chatham and Cabarrus. 2012 TYB Core Audience Deniograpliies Age 46=55 yrs old 37% 36-45 yrs old 16% Race White 78% Education _>Bachelor's degree 88% Sex Female 68% Zip codes 27516 31% 27514 28% While we have established a baseline for our core audience,we have not collected demographic information at the special needs performances in previous years. We will begin that process during the 2015 season. However,we can anecdotally report that,historically,this audience tends to be more diverse with respect to physical ability,race,and socioeconomic status,with the majority of attendees from Orange and Durham counties. Our community outreach director contacts more than 50 schools, youth homes, senior centers,rehabilitation centers,and community based organizations in the Triangle in an effort to generate awareness and make this performance available to as many special needs people as possible.As stated earlier,each special needs show is performed before an audience of approximately 450 people,and we hope to see this number increase in up and coming years as we begin to scale up our outreach efforts. AMOUNT REQUESTED Triangle Youth Ballet respectfully requests$1,430 in support of the 2015 The Nutcracker Special Needs Community Performance in Chapel Hill.Your support will help underwrite orchestra fees,printing costs,and theatre rental, as well as help us continue to fulfill our mission to make the art of ballet accessible to everyone in the community. 3