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University's basketball museum and tours have given the area more marketing opportunities <br />and hopes for increased economic development through new revenues, increased sales taxes <br />and recreational and sports marketing. <br />FINANCIAL IMPACT: The hotel occupancy tax does not impact residents. The Visitors Bureau <br />is funded through this special tax, which also does not impact the general fund. The additional <br />funds derived from the occupancy tax (estimated at $250,000) will be allocated to tourism <br />marketing and would bring the Bureau's total budget to $900,000. <br />RECOMMENDATION(S): The Manager recommends that the Board approve the attached <br />resolution detailing support for the 1 % increase of the County's occupancy tax.