Minutes 09-11-2014 - Laserfiche WebLink

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4. Update on Strateqic Communications Plan (SCP) Cheryl Young said this is an update of the Strategic Communications Plan (SCP). She said the Board moved forward in June with a contract with Rod Visser to facilitate a strategic communications workgroup, and he is here to give an update. Rod Visser said the team has met six times in the last six weeks, and the group has been a pleasure to work with. He said there is excellent commitment and good discussion. He expressed appreciation to Cheryl Young for her help. He noted the attachments developed by the team and included in the abstract, which includes: working outline, draft statement of purpose and goals, and a matrix of working information. Rod Visser said a memo from Commissioner Gordon is also included, which outlines the communication goals and the goals of the Board of County Commissioners. He said the team has worked on the Board of County Commissioners' priorities. He said the final attachment is a preliminary inventory of potential communication tools being envisioned as an appendix to the recommended plan. He said this report tonight does not reflect any final recommendations. Rod Visser said the group decided to draft the communications plan during the scheduled team meetings, versus using a subcommittee outside of the regular meetings. He said a matrix was chosen that had been used in another department's communication plan development. He said the team has been discussing various plan elements, while decisions are recorded on a worksheet and edited in a live setting. He said attachments A and B reflect these efforts. He said the team will continue to work on incorporating the Board's priorities as it decided how to flesh out the plan. Rod Visser said the team is also working with a set of elements suggested by the manager. He said the work will be crafted into a narrative form to be reviewed and edited and the recommended plan will be brought back for Board consideration. He said the goal, as articulated by Commissioner Rich, is to emerge with a plan to allow everyone to correctly message the Board of County Commissioners, which will allow the Board to correctly message its citizens. Commissioner Gordon said this started with the outline on page 3, and she would like to know if this is what the Board is interested in covering and if this is organized in the way they would like to see it. She said attachment B shows the approach, and there are worksheets to make them consider all aspects of the plan. She said the last attachment is something she was asked to put together. She wonders if the part that lists the overall goals and role of the Board of County Commissioners would fit into the top category on page 5. Commissioner Gordon said if anyone wants to comment on the roles of the Board of County Commissioners or the manager or the Public Information Officer (PIO) that would be helpful. She said overall she would like to know if the Board feels that this group is going in the right direction. Commissioner Rich said this was purposefully made to be not too detailed, in order to receive feedback from the Board on the direction. She feels that the 8 week timeframe is not sufficient, and she would request more time. Commissioner McKee said this seems is very inclusive in covering the different areas that need to be hit. He agreed that eight weeks is a tight schedule. He said he does not have a problem with the group defining the end point. Commissioner Rich asked Commissioner McKee if he finds the matrix helpful. Commissioner McKee said the committee should use what they are most comfortable with in order to get the result they need.