2014-511 Visitors Bureau - Clean Design for Marketing Communications Management $450,000 - Agenda Item 6g - 9-4-2014

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Forth 32-A PROFESSIONAL SERVICES AGREEMENT—ATTACHMENT A-CLEAN DESIGN FOR MARKETING COMMUNICATIONS MANAGEMENT This Attachment, effective the first day of July 2014 and ending the last day of June 2015, provides further definition and description of the terms of the contract by and between Clean Design, Inc. and Orange County, North Carolina. WITNESSETH THAT: WHEREAS, Agency is in the business of providing professional services in the areas of marketing, advertising and other communications services and desires to perform such services for Client, and WHEREAS, Client desires to engage Agency to perform these communication services for Client, NOW, THEREFORE, the parties hereby agree and bind themselves as follows: ARTICLE I RETAINING AGENCY Client hereby retains Agency to serve as the Marketing Communications Agency for the product or service noted above and outlined in the RFP (Request for Proposal)that the CHOCVB issued, and Agency hereby accepts such relationship and agrees to carry out the communications function and to use its professional talent and expertise to promote Client's product or service to the best of its ability. ARTICLE II DUTIES OF AGENCY 2.01 Agency shall coordinate a Marketing Communications program on behalf of the Client. 2.02 Agency shall select or advise the client on the different kinds of advertising to use. 2.03 Agency shall be primarily responsible for developing the concept and design of advertising, web design and other marketing communications assignments. 2.04 Agency shall produce or arrange for the production of advertising. Agency shall cause the production to be completed in a finished and usable form for the media being employed and, in the case of collateral, the appropriate form for outside suppliers to complete. 2.05 Agency shall place, or arrange for the placement of, the advertising on radio or television stations or in newspapers, magazines or other media through an agency purchase of the time or space in the media to display the advertising. 2.06 As assigned, the Agency shall develop and implement social media strategy & support and conduct or coordinate market research on behalf of the Client. 2.07 Agency shall assign an Account Executive to service the Account. The Account Executive shall be available to the Client on a regular and reasonable basis for conferences.