Orange County NC Website
~-, <br />T <br />KE L1.Y MARCUM <br />COST PROPOSAL AND STATEMENT O F WORK <br />ORANGE COUNTY WEBSITE DESIGN - ftFP 5139 <br />Submitted by Kelly MarCom, Inc. <br />Date: March 20. 2008 <br />Orange County seeks the professional services of a branding partner for the redesign of the county website's look <br />and feel. This project includes the delivery of a design, supporting CSS setup and support documentation far the <br />site's home page, secondary page, and a variant of the secondary page. Goals for this project include a modern, <br />crisp design that accurately conveys Orange County's progressive government and rirh iconic history. Kelly <br />MarCom understands that the county wishes for the selected vendor to use generic photographs in the completion <br />of this project, with the idea that Orange County will later use County-specific images from an impending photo <br />shoat to replace and rotate images on the home page. <br />STATEMENT OF WORK <br />- Project management and coordination <br />- Ongoing client communications and creative consultation <br />- Branding session and 20-40 hours of facilitated discussion <br />- Art Direction and concepting <br />- Creative development of (4) Home page/Secondary page concepts <br />- Client selection of a concept <br />- Layout and design of Home page, secondary page and (1) variation of the secondary page <br />- Three rounds of client Changes to selected design <br />- CSS preparations of final design, testing and validation <br />- Delivery of CSS for selected design for implementation by Orange County <br />COST PROPOSAL <br />$10,000 - $12,000 <br />'Estimate does nat include stock photography purchases or custom photography. <br />